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In the Wake of Instagram’s Emergence, Video Sharing Sites are Poised to Pounce

Just this past April, Facebook mogul Mark Zuckerberg announced that the world’s most visited social networking site had purchased wildly popular photo-sharing app Instagram for a measly $1 billion....

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Recipe for Success: Are the Brooklyn Nets Building a “Winning” Brand?

It was the late Hall of Famer, Al Davis, longtime owner of the Oakland Raiders and NFL pioneer, who coined the phrase: Just win, baby. No matter what the sport, it was as simple as that. At the end of...

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“Open Your World”: What Small Businesses can Learn from Heineken

It’s perhaps the most iconic beer bottle in the world. Though it’s been delicately transformed over the years due to the evolution of its brand, Heineken’s renowned green bottle is easily...

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MythBusters: The Truth About Old Folks and the Web

The largest American generation ever (those spoiled little millennials) is the first to grow up entirely in the digital age, with the World Wide Web right at their fingertips. As a result, Facebook,...

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What’s In A Tweet: Twitter Faux Pas And What We Can Learn

Hours after frenzied blue and green clad Seahawks fans poured out of Qwest Field on Monday, the buzz continued. Monday Night Football’s replacement-ref debacle, perhaps the worst officiating call of...

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Cracking The Whip: Fan Pages Get A Grip As Facebook Ousts Fake “Likes”

In case you were wondering why the number of likes on your Facebook business page plummeted dramatically last Wednesday night, you are not alone. No, a large mass of fans and supporters haven’t jumped...

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Pro Blogging for Businesses and How to Overcome Everyday Challenges

Content is king: it’s the ubiquitous phrase that has become synonymous with SEO. It is no secret that updated, searchable content appeals to not only potential customers, but also search engines. Blogs...

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Facebook Reaches 1 Billion Users and What it Means for Google+

As I sipped on my Friday morning cup of Dunkin,’ perusing sites such as Mashable, Fast Company and AdAge—to name a few—the news that Facebook CEO Mark Zuckerberg announced that his social networking...

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Target’s Shoppable Short Film is on the Mark

Surely, Target has always taken pride in its innovative marketing campaigns. From quirky television spots to social media interactions, the retail giant rolls out something new and creative for each...

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Smartphone Evolution: Experts Weigh In On Mobile Marketing Strategies

It’s a debate that has been ongoing for years: should businesses be spending time and money on separate mobile websites and mobile applications, or should they strictly adapt their current site with...

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Foursquare Makes Huge Strides as Local Search Engine, Now Available to All

For the past several months, I’ve struggled to cope with an embattled relationship with the location-based social app Foursquare. I’ve resisted the urge to flood my Facebook and Twitter timeline with...

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Four Brands Taking the Plunge Into Video Sharing

The complexity of social media continues to be somewhat of a thorn in the sides of a number of brands. In a blink of an eye, back when Twitter was gaining more and more traction and Facebook had...

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Dead or Alive: Is SEO vs. PPC Really a Debate?

OK, so you’ve seen this before—many, many times before—and you certainly can expect to see it again. It’s the age-old debate of whether or not businesses should invest the majority of their online...

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Placement, Product Placement: New Bond Film Sets the Bar Even Higher With...

For 50 years, from Sean Connery to Daniel Craig, cunning British Secret Service agent James Bond has captured the hearts and imaginations of 007 fanatics and moviegoers alike, each enthralled by the...

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LinkedIn’s Recent Makeover Further Enhances Use for Businesses

It is no secret that the majority of businesses are seeking ways to market their brand via Facebook and Twitter, with each site becoming an integral aspect of their marketing strategy, whether it’s to...

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Four Notable Twitter Moments of the 2012 Presidential Campaign

It’s been appropriately dubbed the 2012 Social Media Election for good reason. With the undeniable power of social networking sites such as Twitter and Facebook, both President Barack Obama and...

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Not Your Typical Mudslinging Ad: Four Recent Competitive Marketing Campaigns

Like most patriotic Americans, I enjoyed #Election2012. The first Twitter election captivated us all for months and continued hours after President re-elect Barack Obama touted “Four more years,” the...

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A Look at Some of the Brands Going the Extra Mile in Response to Hurricane Sandy

As a nor-easter swept across many of the areas already ravaged by Hurricane Sandy—from New York down the East Coast—more than half a million customers in New Jersey alone were without power a week...

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Tis’ the Season: Businesses Seek Different Avenues for the Holidays

It’s about that time of year when everyone bellows out the words: “Christmas music already?” OK, maybe not. Nevertheless, it’s still annoying (both Christmas music and the sheer fact that it starts...

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Pro Sports Teams Building Championship Social Media Campaigns

The emergence of social media has undoubtedly transformed the way we watch sports. Facebook, Twitter and Instagram have provided fans with a unique platform to interact with their most beloved athletes...

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