In the Wake of Instagram’s Emergence, Video Sharing Sites are Poised to Pounce
Just this past April, Facebook mogul Mark Zuckerberg announced that the world’s most visited social networking site had purchased wildly popular photo-sharing app Instagram for a measly $1 billion....
View ArticleRecipe for Success: Are the Brooklyn Nets Building a “Winning” Brand?
It was the late Hall of Famer, Al Davis, longtime owner of the Oakland Raiders and NFL pioneer, who coined the phrase: Just win, baby. No matter what the sport, it was as simple as that. At the end of...
View Article“Open Your World”: What Small Businesses can Learn from Heineken
It’s perhaps the most iconic beer bottle in the world. Though it’s been delicately transformed over the years due to the evolution of its brand, Heineken’s renowned green bottle is easily...
View ArticleMythBusters: The Truth About Old Folks and the Web
The largest American generation ever (those spoiled little millennials) is the first to grow up entirely in the digital age, with the World Wide Web right at their fingertips. As a result, Facebook,...
View ArticleWhat’s In A Tweet: Twitter Faux Pas And What We Can Learn
Hours after frenzied blue and green clad Seahawks fans poured out of Qwest Field on Monday, the buzz continued. Monday Night Football’s replacement-ref debacle, perhaps the worst officiating call of...
View ArticleCracking The Whip: Fan Pages Get A Grip As Facebook Ousts Fake “Likes”
In case you were wondering why the number of likes on your Facebook business page plummeted dramatically last Wednesday night, you are not alone. No, a large mass of fans and supporters haven’t jumped...
View ArticlePro Blogging for Businesses and How to Overcome Everyday Challenges
Content is king: it’s the ubiquitous phrase that has become synonymous with SEO. It is no secret that updated, searchable content appeals to not only potential customers, but also search engines. Blogs...
View ArticleFacebook Reaches 1 Billion Users and What it Means for Google+
As I sipped on my Friday morning cup of Dunkin,’ perusing sites such as Mashable, Fast Company and AdAge—to name a few—the news that Facebook CEO Mark Zuckerberg announced that his social networking...
View ArticleTarget’s Shoppable Short Film is on the Mark
Surely, Target has always taken pride in its innovative marketing campaigns. From quirky television spots to social media interactions, the retail giant rolls out something new and creative for each...
View ArticleSmartphone Evolution: Experts Weigh In On Mobile Marketing Strategies
It’s a debate that has been ongoing for years: should businesses be spending time and money on separate mobile websites and mobile applications, or should they strictly adapt their current site with...
View ArticleFoursquare Makes Huge Strides as Local Search Engine, Now Available to All
For the past several months, I’ve struggled to cope with an embattled relationship with the location-based social app Foursquare. I’ve resisted the urge to flood my Facebook and Twitter timeline with...
View ArticleFour Brands Taking the Plunge Into Video Sharing
The complexity of social media continues to be somewhat of a thorn in the sides of a number of brands. In a blink of an eye, back when Twitter was gaining more and more traction and Facebook had...
View ArticleDead or Alive: Is SEO vs. PPC Really a Debate?
OK, so you’ve seen this before—many, many times before—and you certainly can expect to see it again. It’s the age-old debate of whether or not businesses should invest the majority of their online...
View ArticlePlacement, Product Placement: New Bond Film Sets the Bar Even Higher With...
For 50 years, from Sean Connery to Daniel Craig, cunning British Secret Service agent James Bond has captured the hearts and imaginations of 007 fanatics and moviegoers alike, each enthralled by the...
View ArticleLinkedIn’s Recent Makeover Further Enhances Use for Businesses
It is no secret that the majority of businesses are seeking ways to market their brand via Facebook and Twitter, with each site becoming an integral aspect of their marketing strategy, whether it’s to...
View ArticleFour Notable Twitter Moments of the 2012 Presidential Campaign
It’s been appropriately dubbed the 2012 Social Media Election for good reason. With the undeniable power of social networking sites such as Twitter and Facebook, both President Barack Obama and...
View ArticleNot Your Typical Mudslinging Ad: Four Recent Competitive Marketing Campaigns
Like most patriotic Americans, I enjoyed #Election2012. The first Twitter election captivated us all for months and continued hours after President re-elect Barack Obama touted “Four more years,” the...
View ArticleA Look at Some of the Brands Going the Extra Mile in Response to Hurricane Sandy
As a nor-easter swept across many of the areas already ravaged by Hurricane Sandy—from New York down the East Coast—more than half a million customers in New Jersey alone were without power a week...
View ArticleTis’ the Season: Businesses Seek Different Avenues for the Holidays
It’s about that time of year when everyone bellows out the words: “Christmas music already?” OK, maybe not. Nevertheless, it’s still annoying (both Christmas music and the sheer fact that it starts...
View ArticlePro Sports Teams Building Championship Social Media Campaigns
The emergence of social media has undoubtedly transformed the way we watch sports. Facebook, Twitter and Instagram have provided fans with a unique platform to interact with their most beloved athletes...
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